Digital publishing is diverse as much as it is complex, and it is mostly seen as a positive ramification of the publishing business. The development of various applications of digital content, such as electronic books and print-on-demand is one of the main concerns of 21rst century publishers. In 2008, those titles remained less than 1% of the market. Now, 26% of customers prefer the tablet version of a magazine to the paper version. 50% of social network users share articles and news stories, and discuss latest events on websites like Facebook and Twitter.
In 2013, Facebook announced that their average referral traffic to media sites increased by 170%, more than half of that traffic coming from a smartphone. Facebook users represented about 16% of media sites’ traffic. Advertisers are investing in online platforms: in 2012, global digital magazine advertising spends represented a quarter of overall advertising, while U.S newspapers print ad revenues are significantly dropping.
What does our digital future looks like? How are publishers going to approach the new issues associated with the digital world? How are they going to adapt their strategies to these issues?
All the statistics previously presented converge towards a similar conclusion: if we can’t predict with accuracy the future of digital publishing, we can be sure that the field will keep developing and become a bigger part of the publishing industry than it already is. Another undeniable trend is the choice of devices; if computers are popularly used by journal and newspapers readers, mobile phones and tablets seem to be the consumers’ favoured choice.
In 2013, Facebook announced that their average referral traffic to media sites increased by 170%, more than half of that traffic coming from a smartphone. Facebook users represented about 16% of media sites’ traffic. Advertisers are investing in online platforms: in 2012, global digital magazine advertising spends represented a quarter of overall advertising, while U.S newspapers print ad revenues are significantly dropping.
What does our digital future looks like? How are publishers going to approach the new issues associated with the digital world? How are they going to adapt their strategies to these issues?
All the statistics previously presented converge towards a similar conclusion: if we can’t predict with accuracy the future of digital publishing, we can be sure that the field will keep developing and become a bigger part of the publishing industry than it already is. Another undeniable trend is the choice of devices; if computers are popularly used by journal and newspapers readers, mobile phones and tablets seem to be the consumers’ favoured choice.
Adobe Digital Publishing, (2013). Monetization. [online] Blogs.adobe.com. Available at: https://blogs.adobe.com/digitalpublishing/tag/monetization [Accessed 31 Oct. 2014].
Adobe Systems Incorporated, (2013). The State of Mobile Benchmark. 1st ed. Adobe Digital Index.
Emarketer.com, (2012). Digital Revenues Put Magazine Ad Spending on Growth Track - eMarketer. [online] Available at: http://www.emarketer.com/Article/Digital-Revenues-Put-Magazine-Ad-Spending-on-Growth-Track/1009379 [Accessed 1 Nov. 2014].
Loechner, J. (2013). Global Digital Magazine Ad Spend $3.8 Billion by 2017. Media Post. [online] Available at: http://www.mediapost.com/publications/article/202569/global-digital-magazine-ad-spend-38-billion-by-2.html [Accessed 1 Nov. 2014].
MacArthur, A., Nicholas, D. and Van Doren, M. (2013). The 2013 Mequoda Tablet Study: How American Adults Consume Magazines on Tablets. Charlestown: Mequoda Group, pp1-12.
Nawotka, E. (2008). Our Digital Future. Springer Science+Business Media, pp.1-20.
Adobe Systems Incorporated, (2013). The State of Mobile Benchmark. 1st ed. Adobe Digital Index.
Emarketer.com, (2012). Digital Revenues Put Magazine Ad Spending on Growth Track - eMarketer. [online] Available at: http://www.emarketer.com/Article/Digital-Revenues-Put-Magazine-Ad-Spending-on-Growth-Track/1009379 [Accessed 1 Nov. 2014].
Loechner, J. (2013). Global Digital Magazine Ad Spend $3.8 Billion by 2017. Media Post. [online] Available at: http://www.mediapost.com/publications/article/202569/global-digital-magazine-ad-spend-38-billion-by-2.html [Accessed 1 Nov. 2014].
MacArthur, A., Nicholas, D. and Van Doren, M. (2013). The 2013 Mequoda Tablet Study: How American Adults Consume Magazines on Tablets. Charlestown: Mequoda Group, pp1-12.
Nawotka, E. (2008). Our Digital Future. Springer Science+Business Media, pp.1-20.